Tales from the trenches of Engineering & Architecture.
Practical, experience-driven writing on Salesforce Commerce Cloud, the wider Salesforce Platform, and software engineering — no fluff, just what actually worked in production.
Salesforce Commerce Cloud Engineering Intelligence
Explore cartridges, understand implementations, and make better SFCC decisions.
Cartridge Intelligence
Engineering health, compatibility, capabilities, and implementation insights for third-party SFCC cartridges.
Private Engineering Assessments
Independent engineering reviews for custom SFCC storefronts, cartridges, and integrations.
Built from practical Salesforce Commerce Cloud engineering experience.
SFCC Business Manager Simulator
Most architectural lessons are trapped behind a license. I'm breaking that barrier. I am currently developing a Business Manager Simulator—a dedicated environment to practice complex configurations and witness real-time API responses (OCAPI/SCAPI) without a corporate sandbox.
Access the SimulatorDid You Know?
Bite-sized facts and re-thoughts straight from LinkedIn.
#15Did You Know? Migration Redirect Quotas
Managing migration redirects in B2C Commerce comes with strict architectural caps.
#14Did You Know? Clean Storefront URLs Job
The background job that generates and caches clean storefront URLs runs exclusively on Sandbox and Staging instances.
#13Did You Know? Monitoring Quota Usage is Essential
Monitoring quota usage and configuring alert notifications provide early visibility into potential problems.
Latest articles
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What Technical Debt Really Costs in Salesforce Commerce Cloud
For a long time I thought technical debt only meant messy code. Working on production SFCC projects taught me that the real cost is much bigger.
How I Review SFCC Cartridges (and Why It Matters)
A look into my engineering mindset for reviewing Salesforce Commerce Cloud cartridges, identifying hidden risks, and why maintainability matters more than simply having working code.
The Complete Developer Guide to Salesforce B2C Commerce URL Rules
Learn how to configure URL syntax, manage redirects, handle search refinements, and troubleshoot conflict errors in Salesforce B2C Commerce.
Our writing philosophy
Experience-driven
Every article is based on personal, hands-on work — not theory copied from documentation.
Original content
Nothing here is copied as-is. Every explanation is rebuilt in plain language from first principles.
Clarity first
Complex jargon is translated into something you can actually use on Monday morning.
Every article ships with a short quiz to help the concepts stick.
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