Tales from the trenches of Engineering & Architecture.
Practical, experience-driven writing on Salesforce Commerce Cloud, the wider Salesforce Platform, and software engineering — no fluff, just what actually worked in production.
Salesforce Commerce Cloud Engineering Intelligence
Explore cartridges, understand implementations, and make better SFCC decisions.
Cartridge Intelligence
Engineering health, compatibility, capabilities, and implementation insights for third-party SFCC cartridges.
Private Engineering Assessments
Independent engineering reviews for custom SFCC storefronts, cartridges, and integrations.
Built from practical Salesforce Commerce Cloud engineering experience.
SFCC Business Manager Simulator
Most architectural lessons are trapped behind a license. I'm breaking that barrier. I am currently developing a Business Manager Simulator—a dedicated environment to practice complex configurations and witness real-time API responses (OCAPI/SCAPI) without a corporate sandbox.
Access the SimulatorDid You Know?
Bite-sized facts and re-thoughts straight from LinkedIn.
#16Did You Know? Locale Mapping Infinite Loops
If storefront locale mapping is set to none, creating a redirect where the source string is embedded inside the destination string triggers an infinite loop.
#15Did You Know? Migration Redirect Quotas
Managing migration redirects in B2C Commerce comes with strict architectural caps.
#14Did You Know? Clean Storefront URLs Job
The background job that generates and caches clean storefront URLs runs exclusively on Sandbox and Staging instances.
Latest articles
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Why I Built This Tool: Because "Already There" Does Not Mean "Good Enough"
Why I built a cartridge audit tool to help Salesforce Commerce Cloud teams evaluate the engineering health, performance, maintainability, security, and technical debt of existing cartridges before bringing them into production.
What Technical Debt Really Costs in Salesforce Commerce Cloud
For a long time I thought technical debt only meant messy code. Working on production SFCC projects taught me that the real cost is much bigger.
How I Review SFCC Cartridges (and Why It Matters)
A look into my engineering mindset for reviewing Salesforce Commerce Cloud cartridges, identifying hidden risks, and why maintainability matters more than simply having working code.
Our writing philosophy
Experience-driven
Every article is based on personal, hands-on work — not theory copied from documentation.
Original content
Nothing here is copied as-is. Every explanation is rebuilt in plain language from first principles.
Clarity first
Complex jargon is translated into something you can actually use on Monday morning.
Every article ships with a short quiz to help the concepts stick.
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